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Every Home Tells a Story

How To Write a Vision Statement For Your Home

  • Writer: Jack Baldwin
    Jack Baldwin
  • Aug 11
  • 5 min read

Updated: Aug 12

Maybe you've been dreaming of a custom home for years, or the idea is new, and you're not sure where to begin. Either way, this is the first step: crafting your vision statement.

Since 2020, my team and I have seen more than 40 of our clients' custom homes built across the Southeast. We've developed a process to help clients like you turn their ideas into reality, and it all starts with a simple, two- to three-sentence vision statement. This statement captures the purpose of your new home.

Text over a house illustration reads "WRITE A VISION STATEMENT" and "Define Your Home’s Core Purpose." Blue sky, green lawn, calm vibe. Reynard Custom Homes

Step 1: Defining Your Home's Core Purpose


Before any plans are drawn or foundations laid, pause and deeply consider the fundamental reason for building this home.

Ask yourself a series of honest, introspective questions to uncover its ultimate purpose:


Text "HOW TO DESIGN YOUR DREAM HOME STEP ONE" over a cozy living room with large windows, trees visible outside. Warm, inviting mood.
  • Why is this home being built?

  • What overarching need or desire does it fulfill?

  • Is it a sanctuary, a hub for entertaining, a creative space, or a peaceful retreat?

  • Who will inhabit this home?

Envision the residents. Is it a dynamic space for a bustling, growing family, a serene haven for a retired couple seeking tranquility, or a personalized dwelling perfectly tailored for a single individual? Understanding the demographics and lifestyles of its occupants is crucial.

What vital provisions will this home offer its residents? Beyond basic shelter, what specific benefits will it deliver? Consider ample space for children to flourish and explore, a genuinely relaxing and restorative environment after a long day, or dedicated areas for pursuing cherished hobbies and passions.

How will this home be actively utilized? Will it be the primary venue for lively family gatherings and celebrations, a dedicated space for immersing oneself in personal pursuits and hobbies, or primarily a tranquil haven for quiet contemplation and escape from the everyday hustle?

Take your time to thoughtfully jot down your responses to these questions. Don't overthink; simply allow your authentic thoughts and feelings to emerge.


Step 2: Drafting Your Initial Vision Statement


With your answers from Step 1 in mind, begin to synthesize your thoughts into a concise vision statement that truly reflects your intentions and aspirations. This is a crucial step in the process of defining what your home represents to you and what you hope to achieve within its walls.


This preliminary statement should be a simple yet powerful one to three sentences, encapsulating the essence of your home's purpose and your aspirations for it. It should serve as a guiding light, helping you to focus on what matters most as you create a space that feels uniquely yours.


The vision statement should not only articulate your immediate goals but also reflect your long-term dreams and the atmosphere you wish to cultivate. The goal here is not perfection, but rather to get your core ideas down on paper, allowing them to evolve and grow as you continue to refine your vision. Consider what feelings you want to evoke in your home and how you want it to serve you and your loved ones. This is your opportunity to express your values and priorities, setting a clear direction for all future decisions related to your living space.



Step 3: Identifying Your "Must-Haves" and "Could-Haves"


A-frame cabin exterior with large windows in a forest setting, bright blue sky. Text overlay: Identify your priorities, wish list vs must have's. Reynard Custom Homes

Next, create two distinct lists that will empower you to prioritize your home's features:

"Must-Haves" (Non-Negotiables): These are the absolute essentials that your home cannot be without. They are the foundational elements that define its functionality and meet your core needs. Think about fundamental aspects like the number of bedrooms, a specific type of kitchen, or accessibility features.

"Could-Haves" (Wish List): Directly alongside your "must-haves," list those features you would genuinely love to incorporate if they align harmoniously with your design and budget. These are desirable additions that enhance comfort, aesthetics, or lifestyle but are not strictly critical. Examples include a dedicated home theater, a gourmet outdoor kitchen, or a luxurious spa bathroom.

Step 4: Understanding Your Core Values


Your home should be a genuine reflection of who you are and what you hold dear. Take a moment to delve into your core values – the principles and beliefs that matter most to you in life. Dedicate a few minutes to writing down as many value words as come to mind.


Modern cabin with dark siding surrounded by trees. Text overlay: "KNOW YOUR VALUES. Clearly identify core values." Cozy and reflective mood.

Consider values such as:

  • Creativity: Do you envision a home that inspires artistic expression?

  • Family: Is a strong sense of family connection and gathering central to your vision?

  • Relaxation: Is creating a peaceful, stress-reducing environment a top priority?

  • Sustainability: Do you value environmentally conscious design and materials?

  • Community: Is your home a place for connection and welcoming others?

  • Wellness: Does it promote health and well-being?

This exercise will help imbue your home's design with personal significance.

Step 5: Making Your Vision SMART

Now, it's time to transform your initial vision statement into a detailed and actionable plan using the widely recognized SMART criteria:


Dining table with modern tableware and patterned decor. Text: "CREATE S.M.A.R.T. GOALS - Specific, Measurable, Attainable, Relevant, Time-bound." Cozy setting. Reynard Custom Homes.

Specific: Be unequivocally clear and precise about what you desire. Instead of "a big kitchen," specify "a spacious, open-plan kitchen with an island and double ovens."


Measurable: Define how you will objectively determine when you have achieved your vision. For example, "the home will have enough natural light to read without artificial lighting during the day."


Attainable: Ensure your vision is realistic and achievable given your current situation, resources, and local regulations.


Relevant: Confirm that your vision aligns directly with your broader lifestyle goals, values, and the purpose you defined in Step 1.


Timely: Establish a reasonable timeframe or deadline for realizing your vision. This adds a sense of urgency and helps in planning.


Step 6: Refining Your Vision Statement

Gather all the insights and information you've generated so far – your initial answers, lists, values, and SMART considerations. Now, artfully craft your unique and compelling vision statement.


Aim for one or two sentences that are not only descriptive and vivid but also deeply personal. Think about how your home will serve you not just in the present, but also how it will adapt and fulfill your needs five, ten, or even thirty years into the future. Remember to remain flexible throughout this process!


New ideas and innovative solutions may emerge as you navigate the design journey, and embracing these changes is a healthy and productive part of the creation process.


Bedroom with coral bedding, floral pillows, grey nightstands, and tropical rug. Text: "REFINE AND FINALIZE YOUR STATEMENT." Cozy ambiance. Reynard Custom Homes

Step 7: Finalizing Your Vision Statement

Take a moment to carefully review and finalize your vision statement. This ultimate version should be a concise yet powerful two to three-sentence declaration. This refined statement will serve as your unwavering guiding light and compass, reassuring you and keeping you confident throughout the entire home-building or renovation project, focused on your ultimate aspirations.


Step 8: Keeping Your Vision Handy

Congratulations! You have successfully articulated your profound home vision statement. This document is a testament to your aspirations. To maximize its impact, keep it readily accessible in a place where you will frequently encounter it. This might be digitally on your phone, prominently displayed in your personal planner, or visually pinned to your inspiration board.


Make it a habit to reread your vision statement periodically. This simple act will serve as a powerful reminder of the fundamental reasons you embarked on the journey of creating your dream home. And remember, it's perfectly natural for your vision to subtly evolve as the project progresses. This organic growth is an integral and enriching part of the entire journey.


Thank you for exploring the journey of designing your dream home with us. We hope the insights and inspiration shared have ignited your creativity and provided you with the tools to embark on this exciting adventure.




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